JOB DESCRIPTION
Digital Marketing Manager should plan and execute all aspects of a company's online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion.
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage our social media platforms.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.
DESIRED CANDIDATE PROFILE
Bachelor’s degree or Diploma in marketing or relevant field.
A minimum of 4 years experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, PHP and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
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