JOB DESCRIPTION
Digital Marketing Executive should plan and execute all aspects of a company's online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion.
Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display).
Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
Manage social media marketing campaigns.
Manage digital advertising campaigns (SEM, Display, Social, Programmatic).
Manage SEO campaigns.
Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
DESIRED CANDIDATE PROFILE
A minimum of 3 years experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, PHP and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
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